BUILT FOR EXCELLENCE
Across Tech, Culture and Commerce.
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Leadership
The Deejital Lab exists because tech, culture, and commerce were never separate forces. They are one discipline.
Franco, Dey, and Juan Pablo bring decades of global experience to bear on ventures built at that intersection, shaping brands and businesses made to endure.
CEO / FOUNDER
Inigo Franco
Inigo is a global finance and compliance leader with 25 years of experience across manufacturing and communications. He has spent his career turning bold ideas into durable businesses with the financial rigour and strategic clarity to know which bets to make and how to make them last. At The Deejital Lab, Inigo sets the vision and holds the architecture.
COO
Shatarupa Dey
Dey brings 18 years of experience building operational frameworks inside some of the world's most demanding organisations. She specialises in creating the structures that let ambitious teams move fast without losing accountability or quality. At The Deejital Lab, Dey keeps every venture honest, aligned, and consistently delivered.
CGO
Juan Pablo Azuara
Juan Pablo is a growth leader with deep expertise in portfolio management, having led SME portfolios with full ownership of revenue and risk. He treats every venture as a long-term asset, bringing structured discipline to growth. At The Deejital Lab, Juan Pablo pairs this rigour with AI-driven insight to build a scalable growth engine.